free thoughts of Winter Wolves Games programmer

This time was a good advice…

February 6th, 2006 Posted in general

Yes I must admit that the newsletter signup trick that I read on indiegamer was right. Even asking other developers, their signup rate increased a lot.
The trick consist on placing on same download page a form to enter the email to signup for the newsletter. Some even put a button “download” just right to the inputtext field, so that the signup is always optional but it may mislead the user to think that he actually MUST put a valid email to get the download (like some portals are doing right now).
I just put the signup a bit below the server selection, because I want to clearly state that the signup is entirely optional. I don’t think that getting uninterested people signup can benefit anyway to get sales… maybe I’m wrong :)

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