Couple things though with the trial page. (Yes, I have a code that I'll enter now, but first...)
The very first screen showing off the amazing artwork in act 2 looks slightly less impressive than I expected:
Spoiler:
I clicked "Maybe Later" and found your new, more aggressive marketing strategy. Apparently previews of the full game aren't enough. If someone refuses to buy at the end of the trial, you flip out and crash their game.
Sidenote: I had some issues with your store last night, but it's hard to get detailed instructions to reproduce without accidentally buying the game again. Namely, when I filled in my info, it had a fit that I didn't log in and sent me a cleartext password via email so that I could log in and use the exact same billing information (except I had to fill in half the fields again). No way to check out as a guest? Also, the SotW store page doesn't list the difference between the normal and deluxe editions.
On the activation page:
Title should be "One-time activation" (hyphen).
Text should say "and press the enter key. Note: make sure you're connected to the internet!"
"Please type:" is a weird label. Shouldn't this be something like "Email/Code:"? Also, I don't think there's any reason to pre-fill this with "none" since I have to delete it before entering my key.
No "Activate" button? I almost clicked the "main menu" button before I checked and found out I had to press enter.

