Competition, good or bad?

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I’ll start this post with a quote from Jeff Vogel’s blog (he is the man behind Spiderweb software):

“One of the worst things about what I do for a living is that hardly anyone else does it. You might think that not having competitors is a good thing. It is not. In the game industry, competitors help as well as hurt you. When EA spends millions of dollars advertising Dragon Age and Mass Effect, they aren’t just pushing their games. They are also advertising the whole idea of playing RPGs. Dragon Age makes as many potential customers for me as it takes.”

I really can’t agree more with this – but under the “niche games” perspective. We all know what happened to the casual market. First, Bejeweled and Zuma. Then in a few years, 150.000 clones of those games: then the rise of Hidden Object games, and lastly, the pricewars. That had several DANGEROUS side effect (for us game developers):

  1. market flood. What if there were 3 RPG games out every day? Pretty cool (for us RPG fans), but a bit less cool for people like Spiderweb. It’s easy to say “other games also advertise the same kind of games I make, so is good because buyers might eventually find out about me”. Sure, but what if there were 3 new RPG games out every day? Seems impossible right now and probably will never happen (that’s why I overall agree with him) but this changes everything. It surely changed the casual market for the worse, because such a market flood caused…
  2. pricewars. Pricewars is when two big companies compete lowering the prices of their products (in this case the games) to gain market share. It’s a very common tecnique, used in many fields. It’s surely good for the end user, you would think. Well – yes and no. Yes, in the beginning for sure: imagine getting those great games you were paying $20 for $5 instead. Sounds great! The problem is, that doing simple maths, unless the sales also multiply by x4, devs are going to make MUCH LESS money. If they make less money, they have also less money to invest. Less money spent in game assets usually mean lower quality of games, or shorter games. So, in the end, you’ll have also worse games as consumer 🙁
  3. clones / lack of cretivity. The last consequence I can think of, related to  “minimizing business risks” is to have games that look and play identical (or almost). No need to say that this is quite evident in the casual market. You will rarely see an original game in the casual market. It’s inevitable: they know which model works, and they make game using that “template”. Why risk losing money, when you know what works? But once in a while, some more brave developer comes out with something original and in almost all cases is a hit (which I find quite ironic): Azada, Plant vs Zombies, Virtual Villagers, Build a Lot. Those are all games that innovated in the casual market and all of them were TOP HITs.

What is my take about competition? It’s good, I like it, as long as I can sell as affiliate 😀

Jokes apart, as long as are product made with heart, passion, and not simple clones made quickly to make some fast money, they’re all welcome. For example, I recently played a great game by Sakevisual called Jisei. Is really very well done, and beside the fact that I know the author and the artist well, I honestly think is a good product. It was fun when was released because I was still working on my game Vera Blanc since December 2009: so seeing such a quality game that was started just a few months (I think May) already out BEFORE mine, obviously made me thinking “What, how is possible!?” 😀

But like Jeff says, it’s good, and also I think that we indie devs should help each other (that’s why I often promote games as affiliate to my huge mailing list and other devs to the same with my games). Maybe people playing Jisei will find out about my other detective/supernatural game Vera Blanc (when it will be out, hopefully soon!!), and vice versa, maybe people playing Vera Blanc will also find out about Jisei and love it.

Making of Card Sweethearts

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My latest game, Card Sweethearts, is out. So I thought to make a post about the making of it, including some interesting informations for developers about a hard DRM decision I had to take.

As you might imagine taking a look at the screenshot on the right, the game is about poker. In some parts, you can even play strip poker with one of the four women you’ll encounter during the game. The game features beautiful manga art from Rebecca Gunter (don’t bother contacting her, she is full of work until next year!) and uses a custom version of the Ren’Py card-game engine that the programmer Tom made specifically for this game.

The Game

The project started a long time ago, so long that I had to look in my emails archive to find out when first I asked Tom if he would like to collaborate with me for this game. It was september 2008! The poker engine took quite some time to make (it’s more complex than you might think, especially the Poker AI of the CPU players) so around the summer of 2009 I had a finished alpha version of the poker engine, all the art for the game and a general plot idea in my mind.

At those times I had released already some other visual novels/dating sims like Bionic Heart. The problem for me in making those games was (actually it still is) the language: since I wanted this game to be humorous, I had lots of difficulties in writing it in english because isn’t my native language. So I hired a person I found on Deviantart to write the game texts.

Unexpected Problems

Sadly, that person quit in middle of the story in autumn 2009: so I was in a very bad situation, with almost everything ready except the story. Once again, I asked my precious collaborator Ayu Sakata (which at those times was proofreading Heileen 2, and started writing The Flower Shop) if she could finish the story. I really can’t blame her for not being too enthusiast about this (even if she never said that, I’m sure she was!), being a poker game with a male protagonist trying to date the girls, and end up playing strip poker with them 🙂

But anyway, she did a great job as always and in April/May we had the final beta version. Now comes the interesting part for developers: the DRM!

Why we decided to drop the DRM

As you can imagine, such a game would be very popular among the warez sites (manga, strip poker, etc) much more than my other regular games. Tom even came up with a neat online activation system, that was using a private/public key (similar to what OpenPGP does for emails) so that the product, once activated on a computer, was tied to its hardware. The user would have been able to “deactivate” the game from a computer to reinstall it to another, but still, was unable to play for example at same time on his home pc and on his notebook.

After some weeks of testing and feedback from friends, developers friends and normal testers, we decided to take the risk and drop it. Why? Well, for several reasons:

  • I’ve always promoted the idea that people would buy the game license as “personal”. So restricting the use to only 1 computer per person was against what I always did
  • There’s always the risk of server going down, preventing people from registering (even if was just one-time activation). A fun coincidence was that exactly in those weeks I was unable to play even for just a few hours Dragon Age expansion (requiring online log-in) and I remember I was extremely disappointed as player
  • The game would have been cracked anyway: so all that DRM would have accomplished is prevent a “0-day crack” but possibly piss off some people
  • The Ubisoft DRM epic fail was not too distant: I had fear of bringing my company under a bad name… once you lose the buyers confidence, is hard to get it back!
  • Ultimately, we wanted to provide a good experience to paying users, and focus only on them, not the pirates

So, we released the game using absolutlely No-DRM system. Just a download link to get the fullversion, like we always did.

I don’t know if the game has been already cracked or not (it’s out since just yesterday) but I have the feeling (and the hope!) I made the right choice. The choice of rewarding people who buy games, not punish them with absurd DRM requirements.

Flower Shop spin-off

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I can officially announce that the original team (me, Ayu Sakata and M.Beatriz Garcia) started working on a spin-off of The Flower Shop 🙂

I call it spin-off and not sequel because, even if you’ll re-encounter several characters from the first episode (Uncle Sam, Clara, Marian, and so on) the point of view, the minigames and several other aspects will be completely changed. The first major change is the point of view or perspective: you’ll play as Natalie, a cute young girl which you see sketched on the left of this post by Deji (Garcia nickname).

As you might have noticed from the kind of clothes she is wearing, is definitely NOT summer anymore: it’s cold, it’s winter! The game indeed takes place at end of autumn/beginning of winter (we’re still planning the story so that’s why I’m so approximate) and will see Natalie helping Susana in the flower shop. So the farming-sim of the first game will become a “flower raising sim”, but there are other minigames and metagames that will be present. And they’ll be perfectly integrated with the story! This means that you’ll be able to spend the money you’ll earn in a very interesting way (I don’t want to announce it yet but is really a neat idea) and it will definitely affect more the endings than reaching a minimum earning thresold like was in The Flower Shop.

The game will be called “The Flower Shop: Winter in Fairbrook” (working title, subject to a possible change) and of course, being a spin-off, it means that it’s a completely stand-alone game: those who played the Flower Shop will be pleased to see again some characters and “familiar places”, but the new players will be able to experience the game completely even if they haven’t seen/played the first one.

I can speak for all the team saying that we’re very excited to work on this game, which should be out soon, probably after the summer!

Will social / online games completely replace traditional offline gaming?

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Short answer: No.

Long reply:

If you’re a developer or just a player, you’ll have noticed reading all around the net that social /online games “ARE THE FUTURE”. Literally everyone is doing it. Even Google, with his NaCl and the upcoming Chrome Appstore (at least with it people will be able to use their existing code and not use Flash or Javascript!).

But what exactly does this means for players, for indies and for the big AAA studios. I honestly belive that this is just a hype, a bubble that is going to explode. Still, we’re at the very beginning so many YEARS will pass before it’s gone. Let me explain better what I mean in some points:

1. I think players just look at the GAME, at the experience, they don’t care much if is online/offline or in which language is written to.
2. Social games right now are doing most damage to casual games. Also while I don’t have any real figures I really believe that this enormous amount of free content is going to damage everyone in the casual games industry, so that at one point it will have to end or shrink. People that once used to buy casual games from portals, now spend MONTHS playing the social games spending a ridiculous amount of money vs the time spent on them. Maybe also the crisis is helping this?
3. “Downloadables are dead”. This is far from being true. Steam basically is a giant, huge, downloadable webstore. There are many indies doing GREAT with downloadables. I’ve recently been selling Eschalon Book 2 as affiliate and honestly the download market doesn’t seem dead at all… 😉
4. There isn’t just one type of gamer, but several types. There are also taste changes based on the age and time constraint. I myself was playing Everquest almost 10h a day when I was at the university (doing nothing), then when I started to work seriously I completely quit that game and now I don’t play any MMORPG at all. I’ve noticed this same pattern amongst many other friend I know. So, a people’s tastes can vary/change greatly over the years
5. I know many younger people that don’t care about Facebook or social games in general. It’s a bit like saying that nowadays nobody reads books anymore because everyone watches TV or play games 😉 That is not true. You can still make quite good money with books, as well as other creative mediums.

So, while it’s clearly true that right now your best bet to make money is a social, online or MMO game (I’m doing some online game experiments too), this doesn’t mean that everything else is going to be dead soon. It all depends on your target market: if your target are teenagers or casual people, your best bet is to make a FB game now, rather than a downloadable (and still, a decent game on top10 of a major portal like BFG can bring in still LOT of money).

If you’re into niches like I am, you definitely don’t need to worry about which system you’re using. If your game can benefit from being online (for example to reduce the impact of piracy), then do it, otherwise you can just keep doing downloadables like Spiderweb is doing: he just announced his new game series called Avadon (I find hilarious the name because is very similar to Avalon). It will be a downloadable as always, he’s doing it since 1999 (or sooner, I forgot) and it’s surely easier than changing completely the kind of language/platform/system.

What about me? I am making some experiments right now with a Renpy downloadable client+php/mySQL server, and I must admit is VERY HARD. I am making it though 🙂 But I have intention of keeping this project running as a “side-project” because I want still to make normal downloadable games as well.

Time for a screenshot I think:

Not hard to guess what kind of game it is… 😉

Outsourcing or DIY ?

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As an indie developer, I asked that question myself several times. I also tried both, several times.

Recently I thought about this because one day of last week I went really grumpy because my php/mySQL code wasn’t working as it should for my online game. Then I tried reading about Ruby, a language which was suggested by a developer that follows me on Twitter, but I know php too much well and I don’t have enough time to learn a new language right now 🙁

So I thought to give up coding, and just hire people/outsource programmers. But, to be honest, my past experiences haven’t been really convincing. I don’t have lots of funds to spend on coding, but that is only a marginal aspect. I talked with several other indie developers, who have way bigger funds and they all agreed on one thing: if you want to do something right, the only way is to Do-It-Yourself.

That is, especially if you are working over internet. If you know the other person in real life, it’s going to be very different. Also, I’m talking about coding here: there’s nothing wrong in outsourcing art (I’ve been doing this since 3 years now) or music. But coding is really something you need to do yourself, or have someone always available to modify/change the code because you’re going to need him/her to fix the bugs that will inevitably be found even months after the game release (this last thing is even more true in my case, since I wanted to make a webgame).

Right now I’m finishing lots of normal offline games I started, some even last year (like Card Sweethearts) some this year (like Vera Blanc, of which you see a screenshot in this post). Because of that, for now I’m only working on my webgame a few hours in the morning, and then writing for my VN/dating sim/light-RPG in the afternoon, or just relax doing some manual works. So far it’s working pretty well.

Let me give you a suggestion, if you’re indie, never start 6 projects at once like I did this year – it’s going to hurt you 😀