Tag Archives: bad marketing

How to lose a potential customer: phone verifications

Yesterday wanted to advertise my games (old and new ones as well), so thought to try those blog advertising services.

I had already used their services in the past, and must say that got some positive review and traffic from the posts. So yesterday wanted to buy more ads, and went to one of the 3. Unfortunately, even if I had previously bought lot of posts from them (over $500 value), they decided that I couldn’t buy anymore if I didn’t call them by phone (of course a USA number) to verify my credit card info! (big cheer sound)

Of course, being european, I am not surely going to call someone in USA to verify my CC info. Also, what they need to verify? they expect me to tell my CC number over the phone? no thanks, is much safer to use the web! 😐

So they lost a potential good customer for a totally useless anti-fraud system (expecially in this case since I already bought several stuff from them before). No problem, I’ll go with the other 2 who aren’t so dumb to use such system (they even let me use Paypal actually!). I’m not saying which one of the 3 is, but is enough to browse their sites to find out… 😉